BSP-based Soshi Games lands a big deal
A recent graduate of Birmingham Science Park's Entrepreneurs for the Future (e4f) program has taken a big step forward in its business. Soshi Games has completed a deal with Raw Power Management to feature two of Raw Power Management's bands, ‘Bullet For My Valentine’ and ‘Bring Me The Horizon’, in Music Festivals Game on Facebook. Thanks to this deal, both bands now have their own stages within Music Festivals Game.
Over 45,000 Facebook users have installed and regularly play Music Festivals Game. The game creates revenue opportunities for rights holders; providing artist management, labels, merchandisers and media partners with a vehicle to monetize their social media fan bases. It also creates news ways to discover bands and a way for new bands to find fans .
Cliff Dennett (pictured), CEO of Soshi Games said: “Music Festivals Game enables popular acts to engage with their Facebook fan bases and earn money at the same time. [....] We’ve built a very ‘sticky’ game, with players typically engaging with music through the game for 30 minutes per day. Also, emerging acts have already been played over 60,000 times through dedicated discovery stages so it’s a great, fun way for bands to get discovered."
Soshi Games focuses on the development and promotion of Music Festivals Game and spinoff products. The start-up company successfully graduated from Birmingham Science Park’s Entrepreneurs for the Future (e4f) business incubation centre in 2011. The company is currently in the process of securing £400,000 funding from a number of investors to further develop the game and attract more Facebook sign-ups and more music artists, record labels, merchandisers and media partners. The money will also fund the development of a mobile and tablet version of Music Festivals Game, due out next year. They hope to talk to more private investors in the UK and elsewhere about its business plan.