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If you read and followed the approach that I outlined in the June 7, 2012, edition of the Accelerator Gazette article “Why You Think You’re Too Early Stage For a Human Resources Strategy And Why You’re Wrong”, you have identified the pivotal roles to achieve your business goals and the requisite competencies.

Founding a startup business and being your own boss can be a really rewarding experience, but it also requires careful allocation of resources and a lot of hard work. As business starts pouring in, the realization that there never seems to be enough time or people quickly sets in. Luckily, we live in a social media age where there are countless free or cost-effective solutions to help you promote your business. The trick is knowing when to leverage social networks to spread your message, and when you need to outsource your public relations to a professional organization.

This is a guest contribution from Jed Christiansen. The original post can be found here and is posted here with his permission.

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